Published on 25th September 2014
A new television ad has been launched in Dili for the Xanana Cultural Centre (XCC), and has already seen an increase in the number of school visits and families coming in on Saturday mornings.
Del Bovill, volunteering at the XCC as Resource Centre Management Adviser, says the TV spot is part of a larger campaign with radio and newspaper ads, brochures for tourists and flyers targeting schools and universities.
It was paid for with a grant from the Norman Kirk Memorial Trust, which was established in 1976 to support educational projects in New Zealand and the Asia-Pacific.
Del and XCC worked with fellow volunteer Catherine Madigan, who’s working at PixelAsia media, a production house in Dili. Del says, “Catherine was central to the development on the ad. Catherine and her colleagues at Pixel Asia filmed the ad over two days, using a young local boy as the narrator, who also features in the radio ads.”
XCC is named after Xanana Gusmao, Timor-Leste’s first post-independence Prime Minister, originally called the Xanana Gusmao Reading Room, Timor-Leste’s first public library.